
It’s not clear where these analytics are coming from, though, outside of a “data from: ” disclaimer at the bottom of the Insights window. For example, on the Digital Trends home page, it pulled some basic information about the website, where users are located, and how most visitors land on the website. The Insights tab is contextual, pulling insights from and around the website you’re currently on. There’s also an Add to site button below the text window, but I wasn’t able to find a use for it. Once you’re done, you can regenerate the response to your prompt or copy it from the window. It doesn’t seem like the length matters much, though even with a Short length, the AI would spit out five or more paragraphs to most prompts I entered. Enter your prompt, select your parameters, and generate your draft. It offers several tones ranging from professional to funny, as well as three lengths and four formats.

The Compose tab is where you can generate emails, blog posts, and even lists of ideas.
